An African dream

An African dream

You might have noticed that we’ve turned orange at Ardmore and it’s all for a good cause. We’ve teamed up with Orange Babies, a charity whose ultimate aim is to achieve an HIV-free generation in Africa, to raise funds and awareness for their ongoing projects. 

Orange Babies was established in 1999 by Senegalese creative Baba Sylla, together with top make-up artist John Kattenberg and Stef Bakker, a creative director. Working in the world of fashion and design, they felt a growing need to do something meaningful for the most vulnerable members of our society and especially in Africa.

The charity has achieved a huge amount in the fight against HIV/AIDS. It has helped more than 60,000 children infected or otherwise affected by HIV/AIDS; contributed to the reduction of mother to child transmission of HIV from 30% to below 2% in the Soweto area (3 million inhabitants) in ten years; and the South African government has adopted two Orange Babies projects and incorporated them into national programmes.

We’re thrilled to be helping them raise more funds to help Africa’s children.

Find out more about Orange Babies at


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